You wanted to read something more insightful about marketing and branding in Nigeria. This is that something. But we’ll go you one better: we’re making it so much fun to read. Why? Because Don Draper asked us to do so.

Replace the ‘advertising’ in that video with marketing and YOU are okay.

The point of this site is to publish reviews, analyses, and commentary by professionals for professionals. We’ll follow the brands to the end of the rainbow–maybe we’ll find that elusive unicorn there. We’re uncovering the magic behind the brands you love or work for and while we do it, we want you to have a big smile on your face, too.

Please send your opinions and tirades on current branding trends to poke@abrandcadabra.com.

Sam Adeoye, former creative director at STB-McCann, edits Abrandcadabra. Now, if you see anything here you have a problem with, it’s his fault.